IPTV (Internet Protocol Television) is a live and on demand TV experience that's being utilized by audiences across the world. In 2022 alone, global IPTV revenues are projected to be worth over $16 billion. Since the infancy of TV, users have been searching for content. Whether it's been live TV broadcasts, on demand TV series, or even classic films, audiences have continually craved new content. The arrival of the Internet and its transformative power has changed the way we access content. While linear television experienced a decline in viewership and advertising revenues, the so-called ‘lean-back' trend has led to a resurgence of popularity for on-demand content. In fact, around 70% of American adults between the ages of 18-29 use the Internet to stream videos. What is IPTV? Put simply, IPTV is a type of internet television that uses the internet to provide television content. The technology allows TV providers to stream content directly to users' devices, which can range from a desktop or laptop computer to a tablet or mobile phone. iptv smarters pro are typically delivered over a broadband connection and can be accessed via the internet. This type of television allows users to access content from anywhere at any time, which in turn enhances the entertainment value. Additionally, since internet connections are widely available, IPTV services are not constrained by physical locations, as is the case with terrestrial television. With the rise of on-demand content and the ‘lean-back' trend, audiences are now able to actively choose what they want to watch. This element of interactivity makes the technology more exciting and engaging. The Popularity Of IPTV In 2022 Forbes recently released an article discussing the rise of IPTV internationally. The report states that “In 2022, the number of adults in the US aged between 18-29 using IPTV services will reach 47 million, up from 30.6 million in 2020.” Furthermore, the report projects that “By 2025, around 69% of American adults will use IPTV compared to around 56% currently.” These figures clearly indicate that the popularity of IPTV is here to stay. IPTV is not only popular among audiences in the United States. According to Statista, there are currently around 213.2 million American adults between the ages of 18-29, which equates to around 65% of the population. If these figures are any indication, it would seem that IPTV is truly here to stay and is set to carve out a sizeable chunk of the TV industry. The global marketplace for IPTV services and products is also experiencing a surge in demand. According to Grand View Research, the market value of the global IPTV services and products market will hit $16.9 billion by 2022. Why Should You Consider IPTV As A Platform For Advertising? The global IPTV market will see a significant uptick in ad revenues in 2022, which is due mainly to increased consumer spending and adoption of new technologies. One of the main drivers of this growth is the widespread adoption of smartphones and the rise of TikTok and other similar platforms. The article “TV Advertising In 2022: Everything You Need To Know” from Digiworldstates that “In 2022, TV advertising is going to see a major shift, as audiences are moving online and away from traditional platforms.” This is primarily due to the fact that online content is readily accessible, and viewers can avoid advertisements through click-bait or by ignoring them. Additionally, several large tech companies have entered the fray, boosting adblocking software and taking a share of the online consumer market. In 2022, viewers will have a range of ad blockers to choose from, meaning that advertisers may find it more difficult to reach an audience. The Advantages Of IPTV For Online Marketers Anyone running an e-commerce store or business online clearly understands the power of retail marketing via online channels. Since most people have a computer or smartphone in their hands, marketers can utilize digital platforms such as websites or apps to showcase their products and grow their audience. However, not all online marketing strategies work just as easily in the real world as they do online. This is where the advantages of IPTV arise. While many viewers will still consider themselves to be ‘early adopters' of new technologies, the ‘post-pneumonic' generation now commonly known as Generation Z are rapidly changing the way we use technology. The Verge has stated that “Many younger people grew up with smartphones in their hands and have developed an expectation for fast, immediate connectionless experiences.” Considering these factors, online marketers would be wise to embrace the unique features of IPTV. IPTV Platforms And Services If you're interested in exploring the growing world of internet TV, it's important to understand the various platforms and services available. There are five major platforms that we'll discuss below. Netflix Netflix is one of the biggest names in the media industry and is known for its high-quality TV shows and movies. The streaming giant launched in 2002 and was originally aimed at making DVD-like content available online. However, over the years, Netflix has evolved into something much more than that and now offers a variety of original content and licensed product. The service is available worldwide and is incredibly popular, especially in the United States. While most people know Netflix for its films and TV shows, the platform also has a video game section that offers titles for gamers. Additionally, Netflix has its own credit card that can be used to subscribe to the service, which some people consider to be a better deal than most other cards. Like most major online platforms, Netflix has an app for iOS and Android devices, which allow users to stream content directly to their phones. However, as Netflix continues to grow, more and more people are watching content on laptops and desktop computers instead of relying on mobile phones. Hulu Hulu is another popular choice for internet TV viewers and is available to all worldwide audiences via the website or through the iOS and Android apps. The service launched in 2012 and originally offered a mix of TV shows and films that were largely available for free. However, with the rise of the ‘lean-back' trend and the increasing popularity of on-demand content, Hulu has pivoted its focus to provide content that viewers can choose to watch when they want. Most people are aware of Hulu's film and TV show offering, but the platform also has an arcade games section that offers titles for gamers. The catch with Hulu is that, like Netflix, it's a U.S.-only service. If you live outside of the United States, you can't access all of its content. For that reason, many people consider Hulu to be limited in terms of what is available and the amount of content that can be accessed. That being said, its focus on offering content that viewers can choose to watch when they want means that it is constantly expanding and updating its library, making it one of the most interesting platforms right now. Prime Video Prime Video is a platform owned by Amazon that mainly focuses on providing high-quality video content, primarily films, for American audiences. The service launched in 2018 and offers thousands of movies and TV shows for streaming via its website or Amazon Prime Video app. In addition to films and TV shows, the platform also has a music library that provides popular songs for users to stream. Unlike Hulu and Netflix, Prime Video does have a global audience. However, given the nature of its content, it is largely limited to American viewers. That being said, if you are in the U.S. and want to explore the huge library of Prime Video, there is no better choice than now. Crunchyroll Crunchyroll offers anime and manga fans a platform through which they can access thousands of episodes and manga chapters. The service launched in 2012 and is available in 190 countries, with over 40 million monthly active users and 200 million downloads to its name. Anime and manga fans can enjoy content from multiple publishers in one place, and new audiences can discover content that they love through the recommendation of familiar creators. What makes Crunchyroll stand out is not so much its library of content, but the fact that it offers this content without having to pay for a subscription. This is in contrast to other platforms, such as Hulu, where you have to pay $5.99 per month simply to access some content. In addition to having a solid base of content, Crunchyroll also offers several unique features.
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